Articles

Portfolio

View my portfolio to get an idea of my writing style and how I adapt the TOV for all the different brands I've worked across. I am very flexible with my writing abilities and I am confident with creating editorial and SEO optimised copy.

Ways to amp up creativity - The DMA

When working for The DMA - The Data and Marketing Association, I worked to create informative articles to inspire industry leaders and...

Creative Duos: Two heads are better than one

This is an article I wrote for the DMA for their Great British Creativity campaign about the working balance of copywriters and...

A Day at the Desk of: Sir Richard Branson

I curated a series of day in the desk of features to highlight different jobs from around the Virgin Group. From Virgin Start-Up to the...

V Festival launches new brand identity...

As part of The Virgin Way's internal platform, I wrote an article to highlight the branding journey for V Festival and how it had changed...

Stop! Don't Buy Any More Clothes Before You Do This

A long-form article aimed at sustainable fashion was published on Popsugar. Article for Popsugar about how to shop slow. Read full...

I'm Self-Employed and Always Busy, but Here's How I Maintain a Healthy Work-Life Balance

My article on how i manage being self-employed but still keep a good work-life balance. https://www.popsugar.co.uk/smart-living/How-Have-...

The White Company

During my contract at The White Company, I worked on the editorial section of the website and wrote a number of articles for their...

The White Company

During my contract at The White Company, I worked on the editorial section of the website and wrote a number of articles for their...

POPSUGAR: 5 Ways to Feel More Comfortable in Your Own Skin

I am part of Popsugar's voice program where I write content pieces. Here's one about self-love. #Popsugar #SelfLove #Bopo #Bodypositivity