Precis Petite - Petite Fit + Shape Campaign SS17

For SS17, we created a campaign centered around dressing the petite woman. As a specialist petite brand, I thought it important to showcase how each piece is carefully cut and considered to flatter the petite woman. The TOV for this campaign was informative, friendly and educational. We also wanted to ensure we were celebrating women and advising on a positive petite message.

I also put together the 'PETITE MISSION' which was a number of mission statements to highlight what we stand for as a petite brand.

#PETITE #PETITEFASHION #PETITESTYLE #PETITEBLOGGER #FASHION