Fever London Model Competition (Campaign)

The Perfect Fit model competition was a campaign we ran using Offerpop to create a nationwide search for 5 models to represent all the sizes Fever offer. This was so we could show how our clothes represent women of all shapes and how styles would fit on different sizes rather than the normal model size. We had a large number of entrees, voters and followers which led to a shoot day and PR activity with top bloggers. This idea provided great brand awareness and crafted relationships with key influencers.

'Real Women. Real Sizes'