Lauren Jobling - LJ Copywriting

January 2026 – March 2026

Freelance AI-Enabled Senior Copywriter

Noli (L'Oréal-backed AI skincare brand)

 

• QuillBot

• UX copy

• AI Prompt

 

• Crafted compelling copy for CRM emails, landing pages, affiliate emails, socials and web articles. Used AI prompts to speed up workflow and research.

• Captured readers' attention by making scientific skincare copy more user-friendly.

• Boosting existing content with SEO-optimised copy and writing new product descriptions for L'Oréal brands by training AI tools to generate consistent descriptions with a human touch.

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September 2024 - present

Wrise

• Edited text for grammatical correctness, clarity, and tone.
Captured readers' attention by crafting compelling narratives, weaving facts with
engaging storylines.
• Creating long-form articles for SKY History and Crime+Investigation using ChatGPT for resarch and prompt purposes.
• Writing travel guides for US-based theatres and event spaces

Training AI tools to create content in-line with the brand's tone of voice and increase efficiency 
• Boosting existing content with SEO-optimised copy

January 2021 - present

Selfridges - Freelance Writer

• Writing optimised SEO copy for a luxury fashion retailer Selfridges
• Ensuring daily targets are met
• Honouring Selfridges specific Tone of Voice
• Writing product copy for home, technical, cosmetics, and electronics
• Sub-editing SEO copy
• Working effectively remotely

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March 2020 - May 2020

Greenlight Digital - Freelance SEO Writer and Editor 

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• Produce compelling SEO PLP copy for Selfridges 

• Edit PLP copy for Selfridges and ensure each page is optimised based on SEO research

• Write copy for fashion, technical, beauty, electrical and homeware categories

• Work with a team completely remotely 

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February 2020 - Sept 2020 (adhoc work until 2021)

Anthropologie UK - Freelance Copywriter 

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• Write Instagram Stories 

• Research and write brand biographies 

• Write emails 

• Write Homepage banners 

• Write SEO content 

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September 2019 - January 2020

DMA Group – Freelance Copywriter

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• Write all event and industry-related emails

• Write long-form copy for innovative events and companies 

• Research and write industry articles

• Assist team on other copy requests

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August 2019 - August 2019 

Topshop - Freelance Copywriter 

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• Product copy for Topshop

• Product copy for Topman

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July 2019 - August - 2019 

The White Company - Freelance Copy Editor 

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- Sub-editing brochure copy 

- Writing blog content 

- Proofreading POS 

- Writing email copy 

- Writing nav copy 

- Editorial features 

 

June 2019 - June 2019 

L'Oréal - Freelance Copywriter 

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- Writing product copy for Matrix, Biolage and L'Oréal products 

- Ensuring copy was SEO optimised 

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March 2019 – June 2019

DMA Group – Freelance Copywriter

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• Write all event and industry-related emails

• Research and write industry articles

• Assist team on other copy requests

 

January 2019 – March - 2019

G-Star RAW UK – Freelance Community Manager

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• Create a weekly Instagram strategy

• Write on-brand copy following the correct TOV

• Provide a weekly analysis focussing on traffic, engagement and community

• Schedule engaging Instagram stories

• Go in-store fortnightly to highlight new product launches, collaborations and promotions

• Attend UK based events to capture the action Live on Instagram

 

October 2018 – January 2019

MATCHESFASHION.COM – Freelance Copywriter

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MATCHESFASHION.COM is a modern luxury shopping destination for a confident global fashion customer. 

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• Write engaging product copy for WW, MW and Home

• Use the in-house CMS system

• Upload and write technical features

 

October 2017 – November 2018

White Stuff – Freelance Copywriter

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White Stuff is a British lifestyle brand specialising in easy clothing for women, men, kids and beautifully designed homewares.

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• Write engaging product copy for WW, MW, kids, home and gifts.

• Construct copy for web banners and content spots. 

• Write and develop SEO blog posts. 

• Provide copy support for POS.

• Writing HP and LP copy.

• Email campaigns.

• Write magazine and catalogue copy

 

March 2017 - October 2017 

Virgin Management Ltd (FTC) – Content Editor

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Virgin Management is the home of Virgin. They support the Branson family and the growth of the Virgin brand by developing and nurturing valuable Virgin Businesses...

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• Coordinate and manage content and copy for two internal platforms.

• Liaise with all Virgin Businesses (Virgin Active, Virgin Atlantic, Virgin Media, Virgin Money etc..) to create appealing content that fits in with the Virgin tone of voice.

• Create compelling and educational content for the People Team to ensure each Virgin business is using the brand guidelines.

• Managing the internal Social Media platform.

• Managing the content calendar.

• Working with data analyst to ensure all content is optimised for our users.

• Producing engaging content, interviews and case studies for high-level stakeholders.  

 

March 2015 – October 2017

Style Group Brands – Senior Copywriter

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Style Group Brands (Calvetron Brands) is a legendary fashion house that is host to five women’s clothing brands, including; Jacques Vert, Precis Petite, Windsmoor, Dash and Eastex.

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• Writing SEO copy for all product descriptions for 5 brands.

• Writing email copy for multi-brand editorial emails and specific campaign emails.

• Proof reading copy for members of the brand team.

• Contributing to seasonal print magazine.

• Writing stories for web pages.

• Writing 3-4 blog posts per week.

• Managing Precis Petite social media pages and producing engaging copy and content. Increasing following and creating campaigns for each platform.

• Writing brand directory for internal use.

• Creating a content calendar for the brands.

• Writing category page copy.

 

July 2011 - Feb 2015

Fever London – Copywriter & Social Media Executive

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Fever London is a vintage-inspired womenswear brand sold to almost 600 stores in the UK and internationally.

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• Writing copy for all social media platforms.

• Writing product and SEO copy for all products and category pages.

• Updating and scheduling all social media platforms daily including Facebook, Twitter, Google Plus, Pinterest, Instagram, and YouTube.

• Increasing Facebook likes by at least 30% every 4 months, monitoring and analysing traffic and conversion daily on Google Analytics.

• Working with marketing manager to update social media calendar with content ideas.

• Researching new and innovative ways to endorse the brand, coming up with creative ideas our target audience would like to interact with.

• Updating blog twice weekly with content mapped on content calendar, regularly including guest blog posts from bloggers I have built a relationship with.

• Monitoring blog page via landing page tool on Google Analytics.

• Creating copy for social media campaigns and competitions on Social Media.

• Creating social scoping documents when presenting management with a campaign idea, advising on what platforms will be used to what the brand will gain out of the campaign then writing a report on it once the campaign has ended.